While it's impossible to estimate sales, if AMC could get near Pop Secret levels, that could be tens of millions worth of revenue that they didn't have before, and it could actually help the company's financials. Not to mention that Walmart seems to be getting behind the product in a meaningful way.
That could very much help AMC get a leg up in an already crowded retail space. It's the biggest, most accessible, and recognizable brand in that market. But the AMC brand is one that is very recognizable to North American moviegoers, and it could be argued that AMC is like the Walmart of moviegoing experiences. One challenge is that the market is already quite saturated, with Pop Secret (owned by Campbell Snacks) ranking as the best-selling brand in 2020, for example, with sales totaling $169.5 million.
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